Clean, simple UIGoogle Chrome’s most striking feature and a substantial factor in its popularity - the simple UI hasn’t changed much since the beta launch in 2008. Google focused on trimming down unnecessary toolbar space to maximise browsing real estate. The browser is made up of 3 rows of tools, the top layer horizontally stacks automatically adjusting tabs, next to a simple new tabs icon and the standard minimize, expand & close windows controls. The middle row includes 3 navigation controls (Back, Forward & Stop/Refresh), a URL box which also allows direct Google web searching and a star bookmarking icon. Extensions and browser settings icons line up to the right of the URL box. The third row is made up of bookmark folders and installed apps. Easily overlooked now, this clean UI was a breath of fresh air compared to the overcrowded toolbars of popular browsers pre-2008.